Become a VITILITY Dealer

Together we empower independence

A shared mission, not just a partnership

At VITILITY, becoming a dealer is not about adding another brand to your assortment.
It is about joining a shared mission: making everyday life easier for people who need support, people who give care, and everyone in between.

We believe independence should never feel exclusive. Not financially. Not emotionally. And not visually. Support products should feel normal, dignified and thoughtfully designed — whether someone needs them for a short moment in life or every single day.

That belief shapes everything we do. It also defines how we choose our partners.

Why we work with partners at all

VITILITY started with a simple idea: life is not always easy, but it can always be made easier. Over the years, that idea grew into a complete ecosystem of products, knowledge, design and communication — but it never lost its human core.
We deliberately choose to work with retail partners, healthcare professionals and distributors because independence is personal. People want to see, touch, compare and understand products that may support their daily life. They want advice. Reassurance. A human conversation.
Our partners make that possible.

Who we are looking for

We do not believe in “perfect partners”.
We believe in aligned partners.
Whether you run:
• an independent store
• a specialised healthcare shop
• a pharmacy or lifestyle concept
• a retail chain
• or operate as a distributor or country partner
What matters most is not size, but mindset.
We work with partners who:
• believe support products deserve respect and clarity
• understand that selling care is different from selling convenience
• want to build long-term relationships, not short-term margins
• see customers as people first, not transactions
If that resonates, you already fit more than you think.

One brand, multiple lines — explained

To serve different needs without losing clarity, VITILITY is built around three distinct product lines. Each has its own role, audience and responsibility.

VITILITY Original

This is the foundation of our brand.
Original products are designed for everyday life — practical, reliable and thoughtfully designed. They offer strong quality at a fair, accessible price point, without ever feeling like “budget products”.
This line is about:
• daily comfort
• intuitive solutions
• clear packaging and instructions
• excellent price–quality balance
Original is often where customers meet VITILITY for the first time. It sets the tone for trust.

VITILITY ID

ID represents a more design-led approach. These products combine function with identity and personal expression. They are premium in feel, carefully detailed and often chosen consciously rather than out of necessity alone. The ID line is also awarded 2 Red Dot Design Awards one of them Best of the Best.
This line attracts customers who:
• value aesthetics alongside function
• want products that blend into their lifestyle
• see independence as part of personal identity
ID products elevate the perception of care — for users, stores and the category as a whole.

VITILITY Professional

Professional products are developed for intensive use in care environments, rental systems and institutional settings. You may encounter these products through care providers, homecare organisations or healthcare professionals.
On a consumer site, we show this line transparently because:
• people may encounter these products through care pathways
• they deserve to understand the difference
• it reinforces trust in the brand’s expertise
Professional products are not always sold directly to consumers, but they underline the robustness and credibility of everything we make.

Clear categories that follow daily life

Instead of organising products by diagnosis or limitation, VITILITY works with six intuitive categories, each connected to a colour, icon and place in-store.
• Bathroom & Toilet
• Sleeping & Living
• Kitchen & Dining
• Office & Leisure
• Mobility & Travel
• Health & Fitness
These categories:
• reflect real daily routines
• reduce stigma
• make browsing easier
• work consistently online and in-store
In retail environments, this structure creates calm and overview. Customers immediately understand where they are — and where they need to be.

Retail merchandising: clarity creates confidence

Support products are often sold in environments that feel overwhelming. Too many options, unclear explanations, medical language. VITILITY deliberately chooses a different approach.
Our merchandising philosophy is built on:
• visual calm
• consistent packaging
• colour-coded categories
• clear instructions supported by QR-code videos
We provide display concepts, shelf guidance and visual tools that help partners present products with confidence — without clutter or confusion.
Good merchandising does not push products.
It guides people.

Packaging & instruction as part of care

Every VITILITY product is packaged with the same intention: to remove doubt.
Our packaging:
• clearly explains what the product does
• shows how it is used
• uses icons and visuals instead of complex text
• links to simple instruction videos via QR code
This reduces returns, increases satisfaction and helps customers feel supported even after leaving the store.
For partners, it means fewer questions and more confident customers.

Marketing & training: shared knowledge

We believe selling support products responsibly requires understanding. That is why education is part of our brand, not an afterthought.
As a VITILITY partner, you gain access to:
• Clear and accessible product explanations
• Professional visual assets for web, retail and communication
• Training materials to support your staff
• Curated social media content
• Multilingual content available in up to 15 languages
Our marketing is not about pressure or urgency. It is about recognition, reassurance and empowerment — values your customers already need.

Wholesale & distribution partnerships

In selected regions, we work with country partners and distributors who represent VITILITY locally. These partnerships go beyond logistics.
A distribution partner:
• protects the brand locally
• builds long-term retail relationships
• supports training and onboarding
• aligns with our values and positioning
We grow together, with clear agreements and shared responsibility.

The B2B Portal (practical, not promotional)

For operational matters, partners are supported through our B2B portal. This portal connects to our broader MIXED.Industries platform and provides access to:
• Productpricing
• Ordering
• Invoices
• All history
The portal is a tool — not the heart of the relationship.
The relationship is built on trust, communication and shared purpose.

What becoming a dealer really means

Becoming a VITILITY dealer means choosing to represent more than products.
It means:
• standing for independence
• helping people without judgement
• offering solutions without stigma
• contributing to a more human view on care
Whether someone has a small budget or chooses premium design, whether support is temporary or permanent — VITILITY exists for all of them.
And we look for partners who believe that too.

An invitation, not a pitch

If you are reading this as a business owner, buyer or potential partner and feel that this story aligns with your values, we invite you to start a conversation. Not about numbers first.
Not about margins first. But about people.
Because together, we do not just sell products.
Together we empower independence.