Wholesale & Distribution

How VITILITY reaches people — clearly, locally and responsibly

VITILITY exists to make everyday life easier. For people at home, on the move, temporarily in need of support or living with long-term limitations. To reach those people in a meaningful way, one single sales channel is not enough.

People look for support in different places. Sometimes online, sometimes in a local store, sometimes through a care organisation or healthcare professional. Wholesale and distribution are the way we ensure that VITILITY products are available wherever people naturally turn for help.

Not as a growth strategy, but as a way to keep support accessible, understandable and close to daily life.

Who we work with

At VITILITY, our customers come in many forms. We do not believe in one fixed route to the end user, because real life does not work that way.
We work with:
• independent retail stores
• retail chains
• healthcare and care institutions
• rental and professional care organisations
• wholesalers and distributors
• online retailers
All of them play a role in making support visible and available. What connects them is not size or structure, but the shared goal of helping people live their day with more ease.

Retailers & stores

For many people, a store is the first place where they feel comfortable exploring support products. Seeing, touching and comparing products helps remove hesitation and creates confidence.
VITILITY is designed to work well in retail environments. Our assortment is structured around everyday life, not diagnoses. Categories are clear, packaging explains the product, and additional information is available through video and digital content.
This makes it easier for store teams to:
• explain products clearly
• guide customers without medical language
• present support as something normal and accessible
For retailers, VITILITY is not about selling “medical aids”, but about offering solutions that fit into people’s homes, routines and identities.

Country partners — why this structure exists

In several countries, we work with a country partner. This is not about exclusivity for the sake of control, but about clarity and efficiency for everyone involved.
A country partner provides structure within a specific market. One central point of coordination ensures that products, information, support and availability remain consistent across the country.
This approach helps avoid confusion, fragmented supply and unclear communication — especially as a brand grows across borders.
Hold the magnifying glass over the map to enlarge the details. This allows for better visibility of small text and intricate details. Ideal for planning routes or studying geographical features.

What a country partner means for retailers

For retailers, working through a country partner brings practical advantages.
A local partner understands:
• the local language
• the healthcare and retail landscape
• delivery expectations
• customer habits
This results in:
• faster delivery
• local stock availability
• easier communication
• better support
• clearer onboarding and follow-up
For stores, this means less complexity and more focus on customers.

What it means to be a country partner

For a country partner, the role is about responsibility rather than control.
A country partner helps build the presence of VITILITY in a market by:
• supplying retailers and professional partners
• supporting product education and presentation
• helping maintain consistency in how the brand is experienced
• working closely with VITILITY on long-term development
The role can grow over time. In some cases, a retailer or wholesaler develops into a country partner as the market evolves and collaboration deepens. Nothing is forced, and nothing is fixed from day one.

When there is no country partner yet

Not every country has a country partner from the start. In those cases, retailers, care organisations and professional customers can work directly with VITILITY.
This allows:
• immediate access to the assortment
• flexibility in early market stages
• room to grow step by step
If a market develops and the need for local coordination increases, partnerships can naturally evolve. We prefer to let structure grow out of real demand rather than imposing it upfront.

Collaboration over transactions

Wholesale and distribution at VITILITY are not transactional relationships. They are collaborations built around clarity, reliability and shared responsibility.
We work closely with partners on:
• assortment structure
• product explanation
• presentation and merchandising
• long-term availability
This ensures that VITILITY remains understandable and approachable — no matter how many people or partners are involved.

Built for clarity, not complexity

The goal of our wholesale and distribution structure is simple: to remove barriers.
Barriers to finding support.
Barriers to understanding products.
Barriers to accepting help.
By working with the right partners, in the right structure, we make sure that support stays easy to find, easy to understand and easy to use.
That is how VITILITY helps more people — without losing what makes the brand human.